Folklore

Taylor Swift Achieves Seventh No. 1 Album on Billboard 200

Folkore was released with little advance notice on July 24 and earns Swift her seventh No. 1 album

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US PRESS GROUP

Taylor Swift’s Folklore flies in at No. 1 on the Billboard 200 albums chart, capturing the biggest week for any album since Swift’s last release, 2019’s Lover.

Folkore was released with little advance notice on July 24 and earns Swift her seventh No. 1 album.

Folklore starts with 846,000 equivalent album units earned in the U.S. in the week ending July 30, according to Nielsen Music/MRC Data. That marks the largest week registered for any album since Swift’s own Lover, which debuted at No. 1 on the Sept. 7, 2019-dated chart with 867,000 units.

Further, in the last four years, the three biggest weeks for any album have been racked up by Swift. Dating back to July of 2016, the three largest frames for any album are: Swift’s Reputation (1.24 million units, Dec. 2, 2017-dated chart), Lover (867,000) and Folklore (846,000).

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).

Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.

Folklore’s debut of 846,000 equivalent album units is led by 615,000 in album sales, 218,000 in SEA units (equating to 289.85 million on-demand streams of the tracks on the album), and 13,000 in TEA units.

Seventh No. 1 Album: Folklore marks Swift’s seventh No. 1 on the Billboard 200 albums chart, tying her with Janet Jackson for the third-most leaders among women in the history of the chart. Ahead of them on the leading ladies list are Barbra Streisand, with 11 No. 1s, and Madonna, with nine. Among all acts, The Beatles have the most No. 1 albums, with 19.

Before Folklore, Swift topped the chart with Lover (No. 1 for one week, Sept. 7, 2019-dated chart), Reputation (No. 1 for four weeks, 2017-18), 1989 (No. 1 for 11 weeks, 2014-15), Red (No. 1 for seven weeks, 2012-13), Speak Now (No. 1 for six weeks, 2010-11) and Fearless (No. 1 for 11 weeks, 2008-09).

Folklore’s first week of release, the album was only available to purchase through Swift’s website and digital retailers.

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